The Biggest Sales Days in the United States You Shouldn't Miss

When people think about shopping in the U.S., Black Friday usually steals the spotlight. But here's the thing: America is full of massive sales events that can save you hundreds—sometimes thousands—if you plan ahead. From nationwide blowouts to state-specific bargains, knowing these dates can give you a serious edge. Whether you're hunting for electronics, fashion, home goods, or even cars, these are the top U.S. sales days worth marking on your calendar.

1. Black Friday — The Shopping Super Bowl

When: Friday, November 28, 2025
Where: Nationwide, both in-store and online
What to expect:

Black Friday is the most famous sales day in America, with jaw-dropping discounts across almost every retail category—electronics, clothing, furniture, and more. Big players like Amazon, Walmart, Target, and Best Buy slash prices on flagship products. Many stores open as early as midnight, and online sales kick off on Thanksgiving evening.

💡 Tip: Use a price tracking tool like PriceSense to make sure "deals" are truly the lowest—they sometimes aren't.

2. Cyber Monday — Online-Only Mega Discounts

When: Monday, December 1, 2025
Where: Nationwide, online only
What to expect:

Cyber Monday is the biggest online shopping day in the U.S., with e-commerce giants and smaller retailers offering deep discounts on electronics, tech gadgets, fashion, and home goods. Amazon, Apple, and Dell are known for limited-time flash deals.

💡 Tip: Prices on certain electronics can drop lower on Cyber Monday than on Black Friday—especially laptops and accessories.

3. Amazon Prime Day — Exclusive to Prime Members

When: Tuesday, July 8 – Friday, July 11, 2025
Where: Online, Amazon.com only
What to expect:

Prime Day is Amazon's own global sales event, featuring thousands of time-limited deals for Prime members. The discounts cover everything from kitchen gadgets to smart home devices and fashion. Competing retailers like Walmart and Best Buy often run "anti-Prime Day" sales at the same time.

💡 Tip: If you don't have a Prime membership, you can start a free trial to access the deals.

4. Labor Day Sales — End-of-Summer Steals

When: Monday, September 1, 2025
Where: Nationwide
What to expect:

Labor Day is the go-to weekend for furniture, appliances, and mattresses. Retailers like Home Depot, Lowe's, and Macy's offer huge markdowns to clear out summer inventory before the holiday season begins. Car dealerships also run significant sales.

💡 Tip: This is a great time to score deals on outdoor gear, grills, and summer clothing.

5. Memorial Day Sales — Early Summer Deals

When: Monday, May 26, 2025
Where: Nationwide
What to expect:

Memorial Day is known for appliance, mattress, and home décor discounts. Big-box stores like Best Buy and Lowe's often offer rebates and package deals. Clothing retailers also use this weekend to launch summer collections with steep discounts.

💡 Tip: If you're looking for large appliances like refrigerators or washing machines, this is one of the best weekends to buy.

Bonus: Other Noteworthy U.S. Sales Days

While the five above are the heavy hitters, keep an eye on:

• Presidents' Day (February) — Great for home goods and cars.
• 4th of July Sales — Outdoor gear and summer clothing.
• Back-to-School Sales (August) — Electronics, clothing, and supplies.
• After-Christmas Sales — Clearance deals on holiday items and winter gear.

How to Get the Best Deals

1. Plan ahead — Know what you want and track prices weeks in advance.
2. Set alerts — Tools like PriceSense can notify you when a product hits your target price.
3. Compare retailers — Don't assume the first deal is the best deal.
4. Shop early — The best items sell out fast.