How to enforce a MAP policy: a step-by-step guide for brands
How to enforce a minimum advertised price policy: what the policy must say, the steps from first notice to consequence, a final-notice letter, and unauthorized sellers.
Competitor price monitoring, pricing strategy, and MAP, written for shops with tens of products, not thousands.
What to watch, how often, and what to do when a competitor’s price moves.
Read the guide→Price index, cost-plus, undercutting, and raising prices without losing customers.
Run a pricing analysis→Minimum advertised price policies, and how to spot and handle violations.
Monitor MAP→How to enforce a minimum advertised price policy: what the policy must say, the steps from first notice to consequence, a final-notice letter, and unauthorized sellers.
What price intelligence software does, how it differs from price monitoring and repricing, when to build it yourself, and how a small shop or brand should choose.
Spreadsheet formulas, DIY scrapers, scraping APIs, and price intelligence tools: the ways to get competitor prices, and what breaks.
How to compare your prices with competitors, calculate a price index, read the result, and pick a competitive pricing strategy. With a worked example.
What counts as a MAP violation, how to monitor MAP manually or with software, a first-notice email template, and when a small brand needs dedicated MAP tools.
What undercutting is, how to tell a real undercut from a short promo, and how a small shop responds without matching every cut.
Six price monitoring tools for online shops, what each is built for, and what they cost in September 2026. Written by PriceSense, fairly.
to track prices across Australia's biggest ecommerce websites including Amazon Australia, eBay, Woolworths, JB Hi-Fi, Kogan, and more.
to track prices across India's biggest ecommerce sites including Amazon India, Flipkart, Meesho, Myntra, Nykaa, Ajio, and more using PriceSense.
Black Friday 2026 is November 27. Watch the competitor pages for your top SKUs, check daily, and discount only where someone actually moved.
A free iPhone app that watches product prices on any store and sends a push when they change. What it does, what it does not, and how it compares.
A free Android app that watches product prices on any store and sends a push when they change. What it does, what it does not, and how it compares.
Free shipping boosts sales but kills margins if done wrong. Learn when to offer free shipping and when to hold back for e-commerce success.
Small steps, one product at a time, starting where you are below the competition. Plus a short price increase letter template.
Extra costs, a cheaper competitor tab, and discounts nobody believes. The pricing causes of cart abandonment and how an online store fixes them.
Work out the real cost, set a margin floor, check the competitor range, and pick a price. With a cost-plus example and a markup vs margin table.
MAP is the lowest price a reseller may advertise. How it differs from MSRP, how to write a policy, and how a small brand can monitor it.
What to watch, how often to check, and what to do when a competitor’s price moves. Written for shops with tens of products, not thousands.
Charm pricing, anchoring, decoys, bundles, and discount strategy — what works for a small online shop, and why competitor prices set the real anchor.
CamelCamelCamel is great for Amazon and stops there. How it compares with Keepa, and when a multi-store tracker like PriceSense is the better fit.
Dynamic pricing changes prices with demand, time, or competitors. The types, real examples, software vs manual changes, and what it means for a small shop.
AnyTracker monitors any number on a page. PriceSense compares one product across stores. The honest split between the two.
PriceShape is built for large catalogs. PriceSense is 100 products and an email when a check finds a new price.
Keepa is the Amazon archive. PriceSense watches the non-Amazon pages you compete with. When sellers need one, the other, or both.
Best Buy matches Amazon, Walmart, and Target. Target and Walmart no longer match anyone. Where each store tends to be cheaper, and how to compare the item you want.
A scheduled price checker for product pages you paste. Weekly on Free, daily on paid plans, alerts by email or app.
More articles coming soon.
Create a free account, paste a product URL, and get an email or push when the price changes.