Improve Shopify, Wix & WooCommerce Earnings: Track Prices with PriceSense

Want to improve Shopify earnings easily (and Wix or WooCommerce, too)? The fastest path to more profit is simple: know your competitors' prices and act on them—every day. In this guide you'll get a concrete, battle-tested plan to monitor competitors, set smart pricing rules, and ship the workflow into your store stack without burning budget.

TL;DR: Track your competitors, set rules, test, and automate. Tools like PriceSense make it low-effort and high-impact—try it free and start with one product before you scale.

Why competitor price tracking lifts earnings

Win the click: Marketplaces and Google Shopping reward the most competitive offers. Even a 2–5% price edge can double click-through on price-sensitive items.

Protect margins: Match when you must, hold price when you can. Tracking lets you play offense (undercut hot products) and defense (avoid needless discounts when you're already the best option).

React to stockouts: When rivals go out of stock, raise to harvest margin—automatically.

Micro-math example:
If a $60 item costs you $36 (40% margin) and your competitor is at $64, you can lift to $63 and still convert. That's +5% revenue and +12.5% gross profit on that SKU—repeat across your catalog and it compounds.

The 3×3 Pricing Playbook (works for Shopify, Wix, WooCommerce & BigCommerce)

Step 1 — Pick the right SKUs (Week 1)

Group your catalog by role:

• Traffic Drivers (price-sensitive, high search volume)
• Profit Boosters (mid-volume, high margin)
• Add-Ons & Long Tail (low volume, low price sensitivity)

Start with 10–20 SKUs mixed across these groups.

Step 2 — Track the competitive set (Week 1–2)

In PriceSense, create a product and add 3–10 seller URLs (competitor PDPs, marketplaces).

• Set the check interval (daily for paid plans; weekly on Free).
• Turn on app + email alerts so you never miss a move.

Example product setup:
Product: "Acme 500 Washer"
Sellers: BestBuy PDP, Home Depot PDP, Amazon PDP, Brand.com PDP

Step 3 — Apply rules for each bucket (Week 2–3)

Traffic Drivers

• Rule: Beat lowest competitor by 1–2%, floor at your minimum margin.
• Extra: If all rivals are out of stock, raise by 5–8%.

Profit Boosters

• Rule: Parity with highest-ranked competitor (not the absolute cheapest).
• Extra: If your product page rating > competitors by 0.3★+, add 2–3% premium.

Add-Ons & Long Tail

• Rule: Ignore race-to-bottom. Aim for steady margin; only adjust when competitors move by ≥5%.

Platform-by-platform: quick implementation

Shopify: improve earnings easily

• Bulk price edits: Use Shopify CSV export/import for batch changes aligned with your daily alerts.
• Automations: Pair PriceSense notifications with price-rule apps or Shopify Flow to trigger updates.
• Collections: Put your Traffic Driver SKUs in a smart collection for daily review.

Wix Stores

• Catalog rules: Use Wix's product collections and set price adjustments weekly from your tracking insights.
• Promos with intent: When a competitor cuts price for a weekend, run time-boxed coupons instead of global discounts.

WooCommerce

• CSV + Scheduled Actions: Import updated prices daily.
• Dynamic pricing plugins: Configure rules (undercut %, floors) and let competitor alerts tell you when to sync.

BigCommerce

• Price Lists: Maintain "Competitive" and "Premium" lists; switch SKUs based on alert thresholds.
• Customer groups: Offer business accounts stable pricing while consumer pricing responds to the market.

Your 12-week growth plan

Weeks 1–2: Foundation

• Choose 15 SKUs, set competitor URLs in PriceSense.
• Define margin floors and price ceilings per SKU.

Weeks 3–6: Rules & Tests

• Apply the 3×3 rules.
• Run price A/B tests on 3 SKUs (±3–5%). Track: conversion rate, revenue per session, returns.

Weeks 7–10: Scale

• Expand to 50 SKUs (Pro plan).
• Add brand-level rules (e.g., all Acme electronics: undercut by 1.5% unless margin < 28%).

Weeks 11–12: Optimize

• Identify winners: keep aggressive rules on Traffic Drivers; lift margins on Boosters.
• Document SOPs so a junior teammate can run the cadence in 30 minutes/day.

Price testing: simple, safe, and data-driven

• Pick the metric: Profit per session beats raw revenue.
• Run for 7–14 days per test to smooth seasonality.
• Guardrails: Don't cross your floor margin; cap daily price moves at 10% to avoid whiplash.
• Interpret quickly: If CR holds and AOV rises, keep the higher price. If CR dips >8% with no offset, revert.

Alerts that make you money (examples)

• "Amazon dropped to $59.99" → Auto-rule: set to $59.49 if margin ≥ 30%.
• "BestBuy out of stock" → Auto-rule: raise price by 6% until they restock.
• "Competitor price error (+30%)" → Hold, don't chase; ride the margin.

Beyond price: bundle & value levers

• Bundles: Keep bundle price slightly below sum of parts; still beat competitor bundles by 1–2%.
• Shipping thresholds: If rivals offer free shipping at $75, try $70 to catch carts at checkout.
• Badges: Pair fair prices with "Best Value" or "Low Price Guaranteed" messaging.

Example weekly workflow (30 minutes)

• Check PriceSense alerts and product leaderboard.
• Update prices on 5–10 SKUs (CSV or your rules app).
• Log changes in a simple sheet: date, old/new price, reason, competitor change.
• Review winners on Friday: lock in premiums, expand rules to similar SKUs.

What to track on your dashboard

• Price competitiveness % (share of time you're within 2% of best price)
• Profit per session by product bucket
• Stockout-to-price lift wins (count + added margin)
• Elasticity learnings (which SKUs tolerate a premium)

FAQs

How many competitors should I track per product?

Track 3–10 that actually influence your buyer (top search results, major marketplaces, key specialty stores).

Will constant price changes hurt my brand?

Not if you use floors, ceilings, and small steps. Keep premium SKUs stable; adjust traffic drivers more often.

What if I can't beat a big retailer's price?

Don't always try. Match on core SKUs, then differentiate with bundles, shipping perks, or extended warranties.

Can I do this on a tiny budget?

Yes. Start free with one product in PriceSense, prove the lift, then scale to 5 or 50 SKUs as ROI shows up.

Ready to boost your ecommerce earnings?

Getting started takes minutes. Set up your first product, add three competitor URLs, and watch the price history populate.