How to Track Prices on Subito, MediaWorld, Unieuro & More in Italy (2025 Guide)

Italy's ecommerce landscape is expanding rapidly, with millions of shoppers browsing sites like Subito.it, MediaWorld, Unieuro, ePrice, IBS, Esselunga, Maremagnum, LaFeltrinelli, CoopOnline, and Yoox every month. But there's one big challenge:

Prices change constantly — sometimes daily, sometimes hourly.

Whether you're shopping for electronics, books, groceries, or fashion, knowing when a product is cheapest can save you a surprising amount of money.

This detailed guide explains how to track prices across Italy's top ecommerce platforms using PriceSense, so you always buy at the perfect moment.

Why Price Tracking Matters in Italy

Italian ecommerce pricing fluctuates due to:

• Flash sales
• Limited-time coupon codes
• Daily deals (especially electronics)
• Seasonal promotions (Saldi Invernali / Saldi Estivi)
• Inventory shortages
• Competing sellers
• Marketplace-style pricing differences

Tracking these changes manually across multiple websites is nearly impossible.

But with a smart price tracker, you can monitor everything automatically.

How to Track Prices Across Italy's Most Popular Online Stores

Below is a breakdown of each major platform and how to track their prices effectively.

1. Subito.it — Italy's Biggest Marketplace for Used & New Items

Subito is similar to eBay + Craigslist, with:

• Used electronics
• Home appliances
• Furniture
• Cars, scooters, and bikes
• Books and collectibles

Why track Subito prices?

• Listings fluctuate rapidly
• Sellers often lower prices if demand is low
• You can compare new vs. used value instantly

Using PriceSense:

1. Copy a listing URL
2. Add it to your dashboard
3. Track price drops or updates
4. Compare with retail sites like MediaWorld or Unieuro

2. MediaWorld.it — Major Electronics Retailer

MediaWorld (part of MediaMarkt) is one of Italy's go-to electronics stores.

Track prices for:

• Smartphones
• Laptops
• TVs
• Kitchen appliances
• Gaming consoles

Why track?

• Daily offers (Offerte del Giorno)
• Weekend promotions
• Frequent price swings before/after product launches
• Competition with Unieuro & ePrice

3. Unieuro.it — Another Electronics Giant

Unieuro competes closely with MediaWorld, making price tracking extremely valuable.

Track items like:

• TVs
• Air fryers
• Refrigerators
• PC components
• Small appliances

PriceSense helps compare MediaWorld vs Unieuro vs ePrice to find the lowest price.

4. ePrice.it — Electronics & Home Appliances

Known for:

• Promotions
• Clearance deals
• Marketplace sellers

Track ePrice to identify:

• Real discounts
• Overstock liquidations
• Short-lived lightning deals

5. IBS.it — Books, Music & Entertainment

IBS is Italy's top online bookstore.

Track prices for:

• Books
• Textbooks
• Music & DVDs
• Collectibles
• Kobo e-readers

IBS often has seasonal and coupon-based price drops.

6. Esselunga.it — Online Groceries & Household Items

Many Italian households use Esselunga for online grocery delivery.

Track:

• Food
• Drinks
• Cleaning products
• Baby items
• Household staples

Useful for spotting recurring promotions or price hikes.

7. Maremagnum.com — Rare Books & Collectibles

Maremagnum specializes in:

• Out-of-print books
• Rare editions
• Art books
• Historical publications

PriceSense helps:

• Track rarity-based price changes
• Compare multiple copies
• Receive alerts when a desired edition becomes cheaper

8. LaFeltrinelli.it — Books, Music & Gifts

LaFeltrinelli is a cultural staple in Italy.

Track prices for:

• Books
• Music
• Board games
• Electronics (Kindle, audio equipment)
• Gift items

Price history helps determine when seasonal book promotions begin.

9. CoopOnline.it — General Goods & Household Essentials

CoopOnline offers:

• Food
• Cleaning products
• Beauty & personal care
• Seasonal items
• Electronics (occasionally)

Tracking helps identify:

• Weekly grocery discounts
• Bulk purchase savings

10. Yoox.com — Fashion, Luxury & Designer Items

Yoox is extremely popular for discounted designer fashion.

Track:

• Designer clothing
• Accessories
• Bags
• Footwear

Yoox prices fluctuate heavily, especially during:

• Saldi invernali
• Saldi estivi
• Mid-season sales
• Yoox Surprise flash events

Price tracking reveals the REAL lowest price, not just the advertised discount.

How to Track Prices on Any Italian Ecommerce Site Using PriceSense

Step 1 — Copy the product page URL

From Subito, MediaWorld, Yoox, etc.

Step 2 — Paste into PriceSense

Add multiple sellers if available.

Step 3 — Set your target price

Receive alerts when it drops.

Step 4 — View price history

Determine if the "discount" is actually a good deal.

Step 5 — Buy at the perfect moment

No stress. No manual checking.

Alt: PriceSense app dashboard showing price history trends for Italian ecommerce stores.

Benefits for Italian Shoppers

Get the lowest price without searching manually

Avoid inflated or fake discounts

Compare multiple stores instantly

Track electronics, fashion, groceries, books & more

Save money year-round

Benefits for Italian Sellers

Track competitor pricing on MediaWorld, Unieuro, Yoox, and more

Avoid losing sales due to outdated pricing

Plan promotions based on market trends

Maximize profit margins

FAQs: Price Tracking in Italy

Does PriceSense work on Italian websites?

Yes — any public product page can be tracked.

How often does PriceSense update prices?

• Free: weekly
• Premium: daily
• Pro: multiple times per day

Can I track both new and used items?

Yes — perfect for Subito and Maremagnum.

Is price tracking legal in Italy?

Yes — PriceSense reads publicly available product data only.

Final Thoughts

Italy's ecommerce market is full of opportunities to save money — but only if you know when to buy.

With PriceSense, you can compare prices across Subito, MediaWorld, Unieuro, IBS, Esselunga, Yoox, and more, helping you make smart, data-driven buying decisions.

Start tracking prices in Italy today with PriceSense